We are seeking a skilled and data-driven **SEO Specialist** to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results. **Key Responsibilities**: **1. Strategy & Execution**: - Develop, implement, and manage comprehensive SEO strategies that align with business goals. - Conduct competitive analysis to identify gaps and opportunities in search. - Plan and execute keyword research and mapping to targeted landing pages. **2. On-Page Optimization**: - Optimize website content, meta tags, headers, internal linking, and images. - Collaborate with content teams to ensure SEO best practices are implemented in new and existing content. - Monitor site architecture and ensure crawlability and indexability. **3. Off-Page SEO**: - Develop and manage link-building campaigns, outreach, and partnerships. - Monitor backlink profile and identify disavow opportunities. **4. Technical SEO**: - Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability. - Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc. **5. Analytics & Reporting**: - Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance. - Track keyword rankings, CTR, bounce rates, and conversion from organic traffic. - Provide monthly SEO reports with insights and recommendations. **Must-Haves**: - 2-5 years of experience in SEO (agency or in-house). - Strong understanding of search engine algorithms and ranking factors. - Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4). - Experience with CMS platforms like WordPress, Webflow, Shopify, or others. - Knowledge of HTML/CSS and technical SEO principles. - Strong analytical and problem-solving skills. - Excellent communication and project management skills. **Nice-to-Haves**: - Experience with international SEO or large-scale enterprise websites. - Basic knowledge of JavaScript, Core Web Vitals, and schema markup. - Familiarity with A/B testing tools and CRO practices.